As I continue to blog I am propelled deeper into the social media prism.
What started with one post about marathon training ignited a passion for writing that snowballed as others connected to my work. The more I wrote the more strangers appeared in the comments section of Mommyland. Out of curiosity, I started reading the blogs of the strangers and in time they became friends. Our relationships blossoming through “comment communication.”
The prism expanded.
At first I felt silly admitting that I was building a brand, but as the management piece grew, all of the new sites needed to be connected and have an underlying component that gives the clicker an image of me. In addition to the writing and editing piece that started it all, the only way to continue to grow is to branch out even further. This is branding in action. Building something that people see and know is you.
Since Pinterest, I have signed up for Google+, followed 500 Twitterers (all of whom hold real value in my areas of interest), been followed by 260 or so like-minded individuals, begun to get involved with socialmoms.net, written for GeniusMoms.com, created polls on Polldaddy, worked with Adsense in regard to monetizing, read and commented on old blogs and new, all the while continuing to return where it started in Mommyland.
Upon publishing a post I must check to see that it was shared via facebook and Twitter, pin the images so that they are linked back to the blog, tweet messages to followers regarding the new post, respond to comments, go back and re-read the post on my iPhone (the single best place to check editing issues), and cycle through the other areas in the paragraph listed above.
Today I must decide if I am to part ways with my personal facebook account and combine it with my slow-growing facebook page. To do this, all facebook information will need to be downloaded elsewhere before the conversion can happen. All of my friends will become fans and I’ll no longer have to post to two separate pages. It’s a smart time-saving step, but it is also a leap toward making Mommyland a cemented part of my future.
Most importantly everything I do must be done without an obvious push toward tacky self promotion. It should be engaging and social, thus living up to its name. Surf the land for an afternoon and you soon see those whose heavy-duty boastfulness makes you want to click anywhere but there. It’s a tightrope fine line that must be balanced. I admit that I have had days where I have fallen into tacky territory. One must be careful.
What morphed from a small blog into an unforeseen future has caught me by surprise and forced me to write this post as a template for others, while acting as proof to the naysayers that I do more than sit at the computer all day.
In many ways it feels much the same as the marathon training, which started the entire of series of events.
Hard work, commitment and determination must be present for you to be successful.
The ride can be bumpy, so watch out for potholes and be careful to avoid injury.
Pace yourself, proceed with a plan and believe that no matter the end result it’s the lessons learned along the way that make the journey so rewarding.
Certainly, not I.