In the hunt for good basic tees I tweeted my search to the nice people who happen to be following me. My bloggy pal Christine over at Love Life Surf suggested I check out StyleMint, which was created by the ever stylish Olsen twins.
Out of curiosity and desperation I did, and what I found was not only great quality t-shirts, but (in my opinion) a brilliant business model, as well.
The company asks its users to begin by choosing from images that represent their own lives. Once your style type has been chosen you are guided to the showroom where tees of all different variations are modeled based on the image they’ve chosen for you.
All the tees are the same price ($29.99 with free shipping), which is not unreasonable when you compare them to other brands like James Perse or Splendid whose basics are closer to sixty.
Finally, once you’ve bought your first tee there is a recurring charge at the beginning of the month, which you can opt out of if you don’t love or need anything from the new batch that is uploaded. At first I was unsure about this, as I’m not a fan of recurring charges, but it’s the way it works and since you have some time to decide on a purchase (five days), it really isn’t a deal breaker.
As my search for great basics continued I came across a newer line created by Joie, called Soft Joie. Their pieces are on the pricier side (ranging from $80 to $150), but as any Internet shopping Queen can tell you, you don’t have to pay full price. Find what you love and check it daily. You might get lucky if it’s not sold out and be able to scoop up your favorites for much less.
I mostly shop for my girls online for two reasons.
The first is that it’s almost impossible to leisurely carouse when they are hanging off of me or hiding under rounders. It’s patience grading and no fun.
Secondly, they are particular and won’t wear anything that they haven’t picked out themselves. This, I admit, may be the result of a mistake in my parenting.
When looking online I have often asked them what they liked and why. If they say, “Nay,” and I buy it anyway, they won’t wear it. Ever.
Hunting for good basic play clothes has become a challenge. If it’s not covered in ruffles with a skirt that spins, it ends up relegated to the bottom of their drawers.
A line called T2Love may become (fingers crossed) the line to bridge the gap. Their soft cotton essential pieces have girly flair with rugged playtime practicality.